Dallas is officially stepping into the global spotlight. With the highly anticipated World Games and international soccer matches heading directly to our city this summer, the energy in the streets is undeniable.

To mark this historic moment, Dallas just unveiled its newest, largest public art masterpiece at 106 W. Commerce Street, overlooking the future 250-acre site of Harold Simmons Park.

🎨 2 Weeks, One Epic Canvas: @ROOSARTPAINTINGS Makes History

If you’ve driven near the Trinity River recently, you’ve likely seen the massive, breathtaking transformation taking place. Internationally acclaimed artist RoosArt (@roosartpaintings) spent two intense weeks painting a monumental urban canvas that celebrates the intersection of soccer, community, and nature.

The scale is grand, the vibrant colors are mesmerizing, and the message is clear: Dallas is ready to welcome the world.

The official ribbon-cutting grand opening ceremony was hosted by the team at Harold Simmons Park and the Trinity Park Conservancy, and it drew creative minds, sports fans, and community leaders from all over Texas. But our favorite moment?

RoosArt stepped up to the ribbon-cutting wearing one of our very own custom jerseys.

Seeing an elite international talent rock our gear while making history in our home city was an unforgettable moment for the brand. It proved exactly what we’ve always believed: uni-sex luxury fashion, soccer culture, high design, and streetwear aesthetic belong on the exact same stage.

⚽ Pull Up: The Dallas Soccer Kick-Off Fest (May 30-31)

This massive mural unveiling is just the warm-up. We are incredibly proud to announce our official collaboration with Harold Simmons Park and the Trinity Park Conservancy for the ultimate community celebration.

We will be live and on-site for the Dallas Soccer Kick-Off Fest, taking over the iconic Ron Kirk Bridge and Felix Lozada Gateway this upcoming weekend, May 30–31.

The entire city is turning out for two massive days of music, culture, food, and youth tournaments—and we are anchoring the space with an exclusive Vendor Installation Pop-Up. We will have our entire KIT COLLECTION fully stocked and available for purchase. You can come touch the premium fabrics, see the minimalist design details in person, and grab your kits just in time for the tournament matches.

🚨 THE ONLINE BOGO SALE:

Here is the catch: you don’t have to wait until the weekend to secure your kit—and honestly, you shouldn’t.

Right now, our WC Kit Collection Sale is officially live online. We are running a Buy One, Get One 40% OFF sitewide promotion, running from May 25 to May 29.

This is an online-only window. Once the clock strikes midnight on May 29, this BOGO discount disappears entirely before we hit the festival floor on Saturday morning.

Because we keep our production runs strictly limited to guarantee elite quality and exclusivity, our most popular country kits and sizes will sell out before the weekend even arrives. If you wait to buy your gear at the pop-up, you risk missing your size completely.

Treat yourself to the home kit, grab an away kit for a backup, or split the vibe with a friend. Lock in your aesthetic, beat the festival crowds, and secure the discount while it's live today.

👉 TAP HERE TO SHOP THE WC KIT COLLECTION & GET 40% OFF YOUR SECOND JERSEY NOW.